Charitable Giving Up…and Down…in 2012
Here’s another reminder of our recovering economy. Giving USA reported that donations from individuals increased 4% in 2012. Religious nonprofits received 32% of all donations to nonprofits. However, not all appears rosy. For example, when adjusted for inflation, giving only increased 1.5%, and overall giving to religious nonprofits was down 2%. And giving still hasn’t come back to 2007 levels. While the stock market has recovered, it appears the psychology of giving among all Americans has not. Donors are still not confident in their financial affairs, leading... [read more]
Giving Practices of Tithers May Surprise You
Each year Pastor Brian Kluth of Maximum Generosity partners with organizations like ECCU to research the giving practices of Christians. Results of his 2013 State of the Plate research are in, and they focus on tithers—the people who give 10 percent or more... [read more]
Are Evangelicals More Likely to Donate More Than Others?
According to a new survey published by the Barna Group, 79% of evangelicals have donated money in the past year, compared to 53% of born again non –evangelicals. Of those evangelicals who give, 66% give to their churches and 28% give to other non-profit... [read more]
When Working with Major Donors, Keep It Personal
I have been asked so often about the guiding principles for working with major donors and how our ministry has been blessed with success in this area. I always respond in the same way: “Keep it personal.” Let me explain. As Christians, we live in and are influenced by the secular world. Our high-tech, high-speed lives have often been created at the expense of true personal relationships. Much of what was once... [read more]
Fundraising with Newsletters: What Prompts the Most Response?
Donor-focused stories prompt the most response. Stories that are written to the donor, for the donor, and about the donor. Far too many newsletters are all about the organization. Such newsletters—I call them “Navel-Gazing Newsletters”—talk all about the news, the programs, and the accomplishments of the organization. Donors are interested in what their money has accomplished. Sometimes newsletters... [read more]