Rebrand FAQs
We are excited about our rebrand and understand there may be questions about what to expect or how this may impact you. This is a lengthy process and not everything will be changed over to the new brand, name, and logo immediately. Be assured we will be in communication every step of the way.
For now, here are a few steps you can take.
- Keep doing what your normally do. Your debit/credit cards, card numbers, account numbers, and routing number will all stay the same. There should be no impact to your day-to-day banking.
- Sign on to Online Banking, e-mail, or call us to make sure your phone, e-mail and address are up to date, so you won’t miss any important messages from us. Log-in information will all stay the same.
- Be on the look-out for any new updates which we will send to you via e-mail. Also, continue to visit our website and/or the online banking app. We will continue to provide updates as we make changes.
E-mails regarding the name change were sent out to members on Friday, February 18 at 9 a.m.
E-mail and website notices of the upcoming name and brand change was shared with members on January 13th.
What is the meaning behind the new name?
The root of our new name is the New Testament Greek lexicon word adelphos (adelphoi/adelphe) for brothers and sisters in Christ – a group of people who believe and collectively form the Church or Body of Christ. The reference occurs 346 times in the New Testament, including Mark 3:24,35 and Hebrew 2:17. In addition, adel is Hebrew for “God is eternal/noble”.
The fi in our name reflects the financial and credit union aspect of who we are with the fact that we are a digital first institution with a techy energy.
Why did you change your name?
Over the past year we have prayerfully sought the Lord’s wisdom and guidance in establishing a new brand that will help us more clearly communicate our commitment to our shared faith, and the value of our financial institution, to the greatest number of Christians. While our name may be new, our Christ-centered faith and values remains unchanged since 1964.
Is there a third-party source where I can verify the name change has taken place?
A press release was distributed on Friday, February 18 at 7 a.m. P.ST. via the news wire services to the broader public, Christian media outlets, and the credit union industry.
Is there a reason why Credit Union is not in the new name? Does that mean you are now a bank?
AdelFi is still a member-owned credit union and financial cooperative operating on a not-for-profit basis. We will continue to require members to agree and sign our statement of faith. The reason why credit union is not in our name, is based on findings from our extensive research, which overwhelmingly showed that Christian prospects had little understanding about what a credit union is and who can join. The term created more barriers of entry. With the new AdelFi brand we want to welcome all Christians who agree with our, mission, vision, and statement of faith, and are attending a church, or a member of a ministry to be able to join and become a member.
Are you moving away from ministry specific focus?
No. We will continue to provide the same excellent products and services to our non-profit members. In addition, we are expanding our focus and support to non-profit businesses as well.
Do I need to update my membership since the new name has changed?
No. You do not need to update your membership or any documents we have on file.
Will I need to download a new app for my phone?
No. We will have more information regarding our online banking app change and when/how that will take place.
Is there anything that I need to do to ensure there is no disruption of service?
Your Account Numbers, Routing Numbers, and Card Numbers will all remain the same. There should be no disruption of service with the name change.
Will my ECCU debit/credit card still work? When will I receive the new branded debit/credit card?
Your credit and/or debit card number will remain the same, so there will be no impact to you. To ensure we are stewarding our resources effectively, we will begin to issue new branded cards in the second half of the year only for expired cards and/or lost or damaged cards. Please do not call and ask for a new rebranded card, unless your card has been, lost, damaged, or has expired.
Will your email addresses, phone numbers, or website addresses be changing?
While the new email and website domains will be changing from eccu.org, to adelfibanking.com, all previous email and website addresses will continue to work and will reach the intended recipients and sites. Phone numbers will not change.
Will my ECCU checks still work? Do I need to order new checks? If I order new checks, will they have the new logo?
Your account and routing numbers will not change. Your ECCU checks will still work. You may choose to order new checks. New checks will be available for order beginning March 1.
Will direct deposits and/or automatic payments I have set up still work?
Your account and routing numbers will not change. ACH transactions such as direct deposits and withdrawals will not be impacted.
Do our IRA members need to update anything?
Members with IRA products do not need to update any documents.
Will you be opening branches?
We will not be opening branches.
Do I need new deposit slips?
Your account number and routing number will remain the same. You do not need new deposit slips. Rebranded deposit slips will be available beginning March 1.
Do I need to update my courier services agreements?
We do not need our members to update courier agreements currently. We will be working with our vendor.
How do I make a deposit at a shared branch? Will they recognize the new name or ECCU?
Please continue to use the name ECCU. Changing our name with each of our vendor partners will be a work in progress. We anticipate this will completed in the next few months.
Do we need to notify employees that payroll will be coming in with a different name?
The credit union name is only located in the header of the payroll ACH file. The most important piece is the routing number, which will not be changing. There should be no impact.
Security Related Questions
How do I know the new site is secure and legitimate?
You can do a few things to ensure a site is secure and legitimate.
- Look at the address bar and verify there is a closed padlock icon and/or HTTPS before the address. HTTPS means there is a secure communication channel between the user and server. A site without the “S” (or HTTP) should never be used to enter sensitive data.
- Check the website security status in the address bar, and NEVER use site with certificate warning(s) (i.e., invalid, expired, etc.). To manually verify a certificate, click on the padlock icon.
- Evaluate the website's URL. A website's URL consists of the connection type ("http" or "https"), the domain name itself (e.g., "wikihow"), and the extension (".com", ".org", etc.). Even if you've verified that the connection is secure, be on the lookout for the following red flags:
a. Multiple dashes or symbols in the domain name.
b. Domain names that imitate ECCU (e.g., "EvanCCU" or "ECCU1").
c. Domain extensions that are not ".com" and ".org". All ECCU sites are “.com” and “.org”.
- Check the contact email listed on the site (if applicable). If the contact email address is suspect (i.e., not an ECCU or AdelFi address such as memberservice@eccu.org or memberservice@adelfibanking.com) then consider it a red flag.
- Use the Google Safe Browsing Transparency Report. When in doubt about a website’s safety, head over to the Google Safe Browsing Transparency Report. This tool allows you to enter a URL to check whether it hosts any malware or if the site is safe for browsing.
- Always review links contained in emails. By hovering your mouse over an email link, you can see the URL where the link will take you. If the URL is unfamiliar or appears suspect, DO NOT click on the link.
