Planned Giving: The Opportunity Cost of Doing Nothing
Published on: August 29, 2013
Most charities simply do nothing when it comes to planned giving. On average, Americans have approximately 9 percent of their net worth in cash and 91 percent in assets. Yet, nonprofits continue to rely on direct mail, fundraisers, and golf tournaments to meet their budgets; and make no attempt to help their donors learn how to gift assets. This white paper examines the cost of doing nothing when it comes to planned giving. Download this white paper.*
* White papers are provided in Portable Document Format (PDF), and require a PDF reader such as Adobe Acrobat Reader.